Apple is Winning Big on Pokemon Go
Don’t be surprised if you notice a smile on the face’s of Apple execs every time they see a crowd of people gathering to play the latest craze, Pokemon Go. Apple charges roughly 30% of a games earnings in fees to be hosted in their App Store. Pokemon Go offers users an in-app purchase option to buy “Pokecoins,” allowing the user to advance through the game more quickly. Based on current earnings this could generate an estimated $3 Billion over the next two years for Apple.
Holiday Shopping is Going Mobile
Facebook IQ has released a study showing that from 2014 and 2015 mobile purchases over the holidays grew by 33%. Mobile purchases still make up the minority of all online purchases but Facebook see’s this as the beginning of what will eventually be the new norm for online shopping. While mobile friendly has been the standard in the web for a while now, small businesses should start to focused on optimizing their purchase/checkout process for mobile devices.
What Percentage of Purchases are Made on Laptops
Sailthru has crunched the numbers from their 300+ clients and have found that 62% of their purchase are still made from a desktop computer. They have also predicted that by 2018, 30% of all (not just holiday) digital sales globally will be made from mobile devises.
Facebook Rules Social Media and it’s not Even Close
Facebook owned network’s monthly users.:
Facebook – 1.7 billion monthly users
Messenger – 1 billion
WhatsApp – 1 billion
Instagram – 500 million
Even keeping in mind the obvious crossover in users, that’s still 4.2 Billion monthly users across their networks. A very impressive number, especial when compared to Twitter’s 310 Million monthly users. These numbers are few months old but it still helps provide some perspective on Facebook’s dominance.
With Great Reach Comes Great Profit for Facebook
Facebook released it’s 2016 Q2 earning report and reported a total of $6.24 Billion in ad sales during the second quarter alone. With 84% of that coming from mobile advertising it is clear that Facebook’s move to lead the way in mobile marketing a few years back has paid off big.